Free monthly hotel market briefings for independent hoteliers. Two editions: Thailand Pulse (Phuket-focused, running monthly) and International Pulse (Mediterranean, Caribbean, wider markets — launching Q4 2026). Same format either way: 6 stories, 1 snapshot, 3 moves. Public sources only.
Each monthly Pulse covers the same six areas, so you can scan quickly and compare month over month.
What's coming into HKT — capacity changes, new routes, source markets moving up or down.
Public rate direction, OTA visibility, TAT figures, and what compset behaviour suggests.
THB movement against key source-market currencies and what that means for direct-vs-OTA mix.
Upcoming festivals, MICE bookings, regional holidays, and weather patterns worth knowing about.
What's happening in China, India, Middle East, Russia, Europe — and how it lands in Phuket.
Three practical moves for the coming 30 days — pricing, distribution, or marketing.
One format, applied to the market you operate in.
Focus: Phuket-centric with national context. TAT arrivals, HKT airlift, THB movement, Thai hotel occupancy, source markets, cultural calendar.
Cadence: Monthly, first week of the month. Editions #1–#3 published.
Read latest edition →Focus: Mediterranean, Caribbean, Southeast Asia (non-Thailand), UAE. Airlift, arrivals, currency, occupancy, source markets — same 6-story format.
Cadence: Monthly once live. Subscribe to be notified when Edition #1 ships.
Notify me when live →Older editions stay live — useful for year-over-year comparison and looking back at what actually happened.
Q3 low season deepens, THB stays firm, HKT capacity holds. What August's booking window is telling us.
Read this edition → Edition #2Middle East arrivals down 25%, China +18%, TAT forecast cut, THB weakness, HKT airlift growth.
Read this edition → Edition #1 · DebutThe debut edition — Phuket at the start of low season and what the shoulder-month signals showed.
Read this edition →Most Phuket hotel market data — STR, OTA Insight, paid research subscriptions — sits behind a paywall priced for large chains. Independent hoteliers, general managers, and revenue managers running smaller properties often don't have access to that data, but face the same pricing and distribution decisions every month.
The Phuket Rate Pulse is our attempt to close that gap. Each monthly edition compiles what's publicly available — TAT arrivals figures, airport airlift data, currency movements, OTA visibility, regional news — and turns it into a short, plain-English briefing you can read in 5 minutes and act on the same day.
Tourism Authority of Thailand (TAT) monthly reports, Phuket International Airport (HKT) capacity data, Bank of Thailand currency data, publicly-listed OTA rate ranges, TAT News, Bangkok Post, Nation Thailand, and other publicly available industry news. Every edition ends with a sources note so you can verify anything you want to dig into.
New edition published the first week of every month, covering the month just ended and the 30-day window ahead. Subscribe below to get it delivered — or bookmark this page and check back monthly.
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